Creating an emblem for your brand is a critical step in establishing your identity in the marketplace. However, even the most experienced designers can fall into common traps that detract from the effectiveness of an emblem. Smashing Magazine highlights ten frequent mistakes in emblem design that can undermine your branding efforts and offers solutions to […]

Why Motion Design is Key to Building a Strong Brand Identity? I know, I know—branding already feels like a circus act, right? You’ve got logos, fonts, colors, taglines… and now we’re throwing in motion? What’s next, a juggling routine? Well, spoiler alert: motion design isn’t just some fancy extra; it’s the secret sauce that can

The Animated Emblem Design Formula: From Static to Spectacular Alright, everyone, let’s talk about animated emblems. Yep, those logos that don’t just sit there—they move, they groove, and they’ve got more personality than some people I know. Now, designing a static emblem? That’s one thing. But animating it? Well, that’s a whole other level of

Alright, folks. Let’s talk about animated logos. You know, those flashy, moving little icons that are supposed to make people go, “Wow!” but often end up making them go, “What… is this?” It’s not about throwing some random shapes in motion and calling it a day. It’s about creating a visual masterpiece that moves with