3D Commercials Our Production Process

How We Craft Stunning 3D Commercials That Convert for E-Commerce Our Production Process From Idea to Animation Workflow

Behind the Scenes: Our Step-by-Step Process for Crafting 3D Commercials

Hey folks, gather ’round, because today, we’re diving into the behind-the-scenes magic of our 3D commercial production process! Spoiler alert: It involves a lot more than just pressing “Render” and hoping for the best!

1. Step One: The Brainstorming Bash

Let me tell you, nothing gets us more excited than a good ol’ brainstorming session. It’s like the creative version of a rock concert, but instead of guitars, we’re slinging ideas faster than a toddler with a sugar rush. We start by talking with you—the client—about your product, what makes it tick, and who it’s for. This is where the magic begins, people. We go full detective mode, finding that sweet spot that’ll make your product pop in 3D.

Picture this: The room filled with sketchpads, mood boards, and a dangerously high caffeine level.

2. Step Two: Storyboarding – The Blueprint of Glory

Now that we’ve got the ideas bubbling, it’s time to create the story. Storyboarding is like drawing a comic book for your commercial. We’re laying down the foundation, shot by shot, angle by angle. This is where we answer the crucial question: “How many epic slow-motion spins can we fit in before it gets ridiculous?”

This is the part where our clients usually nod along thoughtfully—until they see their product come to life in a way that makes them say, “Whoa, I didn’t know my product could do THAT!”

3. Step Three: Our Production Process The 3D Modeling

Here’s where the real fun begins. We get into the nitty-gritty of crafting your product in 3D, pixel by glorious pixel. And let me tell you, it’s not just about making your product look pretty (though we nail that too)—it’s about making it feel real. Every curve, every shadow, every tiny reflection—it’s all got to look like you could reach out and grab it from the screen.

This stage is where our 3D artists enter their “zone.” It’s like watching someone solve a Rubik’s Cube in record time but way cooler. Trust us, we’ve tried solving a Rubik’s Cube—didn’t go as smoothly as our commercials.

4. Step Four: Lighting and Texturing – Time to Shine (Literally)

Now, you’ve got the model. But hold on, it’s not ready to dazzle just yet. We’re about to sprinkle some visual seasoning on this bad boy! Lighting and texturing are where your product gets that cinematic glow-up. Want your product to look sleek, shiny, and luxurious? Or maybe rustic and rugged? We’ve got it covered.

It’s kind of like putting makeup on your product. Only instead of foundation, we use a combination of light rays, shaders, and textures that make your product look like it’s straight out of a blockbuster movie.

5. Step Five: Animation – The Product Dance

Ah, animation—the part where your product gets to strut its stuff like it’s walking down the runway of a fashion show. At this point, we’ve got your product looking sharp, but now we need it to move. This is where our animators step in and give it life. We’re talking about graceful spins, smooth transitions, and satisfying product reveals that’ll have your customers oohing and aahing in delight.

Every twist and turn, every subtle camera movement—it’s all about building that “WOW” moment, so when your customer sees it, they can’t help but fall in love. Or at least add to their cart.

6. Step Six: Sound Design – What You Hear Is What You Buy

And now for the unsung hero of the production process—sound design! Yeah, you didn’t think we’d let your product strut around in silence, did you? Nope! Sound brings that extra layer of realism, and trust us, it’s more important than you think. Whether it’s the whoosh of a logo reveal or the click of a product landing on a glossy surface, we make sure it sounds as good as it looks.

This is the stage where our sound designers start fiddling with knobs and sliders like they’re mixing a Grammy-winning album. And guess what? Your product is the star!

7. Step Seven: The Final Polish – Dotting the I’s and Crossing the T’s

After all that, we’re still not done. Nope, this is where the obsessive perfectionism kicks in. We review the entire commercial with a fine-tooth comb, making sure every frame is flawless, every sound is crisp, and every pixel is perfect. Cue the white gloves and magnifying glasses.

We may even watch it one last time, just to get that goosebump feeling. Because if we’re not wowed by it, we’re not sending it to you. Simple as that.

3. Step Three: The 3D Modeling Gauntlet

And just like that, we’ve got ourselves a 3D commercial that’s ready to break the internet (or at least boost your sales). We deliver it to you, sit back, and wait for your jaw to drop. And don’t worry—we’ll catch it for you.

At LogoMotionGraphics, this whole process is a labor of love to creativity—and a whole lot of coffee. So when you see that finished commercial and think, “Wow, how did they do that?”

And that, folks, is how we turn your product into a show-stopping, eye-popping, e-commerce-converting machine. Until next time, keep it creative, keep it 3D, and maybe cut back on the coffee!