How to Create Social Media Animations with After Effects

How to Create Social Media Animations with After Effects. Creating animations for social media can significantly enhance your digital content’s engagement and visibility. Adobe After Effects is a powerful tool that offers extensive features to make eye-catching animations.

How to Create social media animations

This comprehensive guide will walk you through the steps to create social media animations using After Effects, from setting up your project to rendering the final product.

Step 1: Set Up Your Project

Open After Effects: Start by launching Adobe After Effects and create a new project.

Composition Settings: Go to File > New > New Composition. Set the composition settings appropriate for social media. Common settings for platforms like Instagram or Facebook are 1080×1080 pixels for square videos, 1920×1080 for horizontal videos, and 1080×1920 for vertical videos. Choose a frame rate of 24 or 30 fps and a duration of 15-60 seconds, depending on your needs.

Step 2: Import Assets

Gather Your Materials: Collect all the images, video clips, and audio files you plan to use.

Import into After Effects: Go to File > Import > File and select the assets you want to include in your animation.

Step 3: Create Your Animation

Timeline Manipulation: Drag your assets onto the timeline. Arrange them in the order you need.

Keyframes: To animate properties like position, scale, or rotation, use keyframes. Click the stopwatch icon next to a property to create a starting keyframe, move the timeline indicator forward, adjust the property, and a new keyframe will automatically be created.

Effects and Presets: After Effects includes a variety of effects and presets that can be dragged onto your assets from the Effects & Presets panel to enhance your animation.

Step 4: Add Text

Text Tool: Use the text tool to add text elements to your composition. This can be for captions, titles, or any textual information.

Animate Text: Animate text using the Animate menu in the text layer properties. You can animate individual letters, words, or lines for dynamic effects.

Step 5: Incorporate Audio

Add Audio: Drag your audio file into the timeline if your animation includes music or voiceovers.

Synchronize Audio: Use keyframes to synchronize the visual elements with the audio if needed. This enhances the overall impact of your animation.

Step 6: Add Transitions

Transitions between Scenes: Use video transitions to smoothly switch between different scenes or clips. After Effects offers several built-in transitions like fades, wipes, and slides.

Step 7: Color Correction and Grading

Adjust Colors: Fine-tune the colors of your animation using the Color Correction effects. This step is crucial for maintaining a consistent look.

Look Enhancement: Apply a color grading effect to enhance the overall aesthetic of your animation. This can be done using the Lumetri Color effect.

Step 8: Preview Your Animation

RAM Preview: Press the spacebar to play through your animation. This RAM preview allows you to see the effects of your edits in real time.

Step 9: Render and Export

Add to Render Queue: Once you are satisfied with your animation, go to Composition > Add to Render Queue.

Output Settings: In the Render Queue, set your output format. For social media, MP4 format using H.264 codec is usually best due to its balance of quality and file size.

Render: Click Render in the Render Queue to start rendering your project.


After Effects is a versatile tool capable of producing high-quality animations. By following these steps, you can create engaging and professional animations for your social media platforms. Experiment with different effects and techniques to develop your unique style and enhance your digital presence.

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